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Download FREE Sample Here for Test Bank for CDN ED MKTG 2nd Edition by Lamb. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for CDN ED MKTG 2nd Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION TITLE: CDN ED MKTG RESOURCE: Test Bank EDITION: 2nd Edition AUTHOR: Lamb, Hair, McDaniel, Kapoor, Appleby, Shearer PUBLISHER: Cengage Learning PREVIEW PDF SAMPLE Test-Bank-CDN-ED-MKTG-2nd-Edition-Lamb Table of Contents Chapter 1: Overview of Marketing. Chapter 2: The Marketing Environment, Social Responsibility, and Ethics Chapter 3: Strategic Planning for Competitive Advantage Chapter 4: Market Research and Decision Support Chapter 5: Consumer Decision Making Chapter 6: Business Marketing Chapter 7: Segmenting, Targeting, and Positioning Chapter 8: Customer Relationship Management (CRM) Chapter 9: Product Concepts Chapter 10: Developing and Managing Products Chapter 11: Services and Nonprofit Organization Marketing Chapter 12: Marketing Channels and Supply Chain Management Chapter 13: Retailing Chapter 14: Integrated Marketing Communication Chapter 15: Advertising, Public Relations, and Direct Response Chapter 16: Social Media and Marketing Chapter 17: Sales Promotion and Personal Selling Chapter 18: Pricing Concepts Chapter 19: Setting the Right Price Chapter 20: Developing a Global Vision DOWNLOAD SAMPLES
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