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Download FREE Sample Here for Test Bank for Essentials of Marketing 7th Edition by Lamb. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Essentials of Marketing 7th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION TITLE: Essentials of Marketing RESOURCE: Test Bank EDITION: 7th Edition AUTHOR: Lamb, Hair, McDaniel PUBLISHER: Cengage Learning PREVIEW PDF SAMPLE Test-Bank-Essentials-of-Marketing-7th-Edition-Lamb Table of Contents 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Decision Support Systems and Marketing Research. 10. Product Concepts. 11. Developing and Managing Products. 12. Marketing Channels and Supply Chain Management. 13. Retailing. 14. Marketing Communications and Advertising. 15. Public Relations, Sales Promotion, and Personal Selling. 16. Pricing Concepts. Appendices DOWNLOAD SAMPLES
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