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Download FREE Sample Here for Test Bank for Global Marketing 7th Edition by Keegan. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Global Marketing 7th Edition by Keegan. INSTRUCTOR RESOURCE INFORMATION TITLE: Global Marketing RESOURCE: Test Bank EDITION: 7th Edition AUTHOR: Keegan, Green PUBLISHER: Pearson PREVIEW PDF SAMPLE Test-Bank-Global-Marketing-7th-Edition-Keegan Table of Contents Chapter 1: Introduction to Global Marketing Chapter 2: The Global Economic Environment Chapter 3: The Global Trade Environment Chapter 4: Social and Cultural Environments Chapter 5: The Political, Legal, and Regulatory Environments Chapter 6: Global Information Systems and Market Research Chapter 7: Segmentation, Targeting, and Positioning Chapter 8: Importing, Exporting, and Sourcing Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances Chapter 10: Brand and Product Decisions in Global Marketing Chapter 11: Pricing Decisions Chapter 12: Global Marketing Channels and Physical Distribution Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations Chapter 14: Global Marketing Communications Decisions Chapter 15: Global Marketing and the Digital Revolution Chapter 16: Strategic Elements of Competitive Advantage Chapter 17: Leadership, Organization, and Corporate Social Responsibility DOWNLOAD SAMPLES
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