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Download FREE Sample Here for Test Bank for Global Marketing Management 6th Edition by Kotabe. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Global Marketing Management 6th Edition by Kotabe. INSTRUCTOR RESOURCE INFORMATION TITLE: Global Marketing Management RESOURCE: Test Bank EDITION: 6th Edition AUTHOR: Kotabe, Helsen PUBLISHER: John Wiley and Sons PREVIEW PDF SAMPLE Test-Bank-Global-Marketing-Management-6th-Edition-Kotabe Table of Contents Chapter 1 â Globalization Imperative Chapter 2 â Economic Environment Chapter 3 â Financial Environment Chapter 4 â Global Cultural Environment and Buying Behavior Chapter 5 â Political and Legal Environment Chapter 6 â Global Marketing Research Chapter 7 â Global Segmentation and Positioning Chapter 8 â Global Marketing Strategies Chapter 9 â Global Market Entry Strategies Chapter 10 â Global Product Policy Decisions Chapter 11 â Global Product Policy Decisions Chapter 12 â Global Pricing Chapter 13 â Global Communication Strategies Chapter 14 â Sales Management Chapter 15 â Global Logistics and Distribution Chapter 16 â Export and Import Management Chapter 17 â Planning, Organization, and Control of Global Marketing Operations Chapter 18 â Marketing Strategies for Emerging Markets Chapter 19 â Global Marketing and the Internet Chapter 20 â Sustainable Marketing in the Global Marketplace DOWNLOAD SAMPLES
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