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Download FREE Sample Here for Test Bank for Integrated Advertising Promotion and Marketing Communications 7th Edition by Clow. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Integrated Advertising Promotion and Marketing Communications 7th Edition by Clow. INSTRUCTOR RESOURCE INFORMATION TITLE: Integrated Advertising Promotion and Marketing Communications RESOURCE: Test Bank EDITION: 7th Edition AUTHOR: Clow, Baack PUBLISHER: Pearson PREVIEW PDF SAMPLE Test-Bank-Integrated-Advertising-Promotion-Marketing-Communications-7th-Edition-Clow Table of Contents 1.Integrated Marketing Communications 2. Brand Management 3.Buyer Behaviors 4.The IMC Planning Process 5.Advertising Campaign Management 6.Advertising Design 7.Traditional Media Channels 8.Digital and Alternative 9.Social Media 10.Alternative Marketing 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotion 13. Public Relations and Sponsorship Programs 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program DOWNLOAD SAMPLES
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