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Download FREE Sample Here for Test Bank for International Marketing 17th Edition by Cateora. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for International Marketing 17th Edition by Cateora. INSTRUCTOR RESOURCE INFORMATION TITLE: International Marketing RESOURCE: Test Bank EDITION: 17th Edition AUTHOR: Cateora, Gilly, Graham PUBLISHER: McGraw Hill Higher Education PREVIEW PDF SAMPLE Test-Bank-International-Marketing-17th-Edition-Cateora Table of Contents 1 The Scope and Challenge of International Marketing 2 The Dynamic Environment of International Trade 3 History and Geography: The Foundations of Culture 4 Cultural Dynamics in Assessing Global Markets 5 Culture, Management Style, and Business Systems 6 The Political Environment: A Critical Concern 7 The International Legal Environment: Playing By the Rules 8 Developing a Global Vision through Marketing Research 9 Economic Development and the Americas 10 Europe, Africa, and the Middle East 11 The Asia Pacific Region 12 Global Marketing Management: Planning and Organization 13 Products and Services for Consumers 14 Products and Services for Businesses 15 International Marketing Channels 16 Integrated Marketing Communications and International Advertising 17 Personal Selling and Sales Management 18 Pricing for International Markets 19 Inventive Negotiations with International Customers, Partners, and Regulators DOWNLOAD SAMPLES
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