Download FREE Sample Here for Test Bank for MKTG 6th Edition by Lamb. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for MKTG 6th Edition by Lamb. INSTRUCTOR RESOURCE INFORMATION TITLE: MKTG RESOURCE: Test Bank EDITION: 6th Edition AUTHOR: Lamb, Hair, McDaniel PUBLISHER: Cengage Learning PREVIEW PDF SAMPLE Test-Bank-MKTG-6th-Edition-Lamb Table of Contents 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Decision Support Systems and Marketing 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. 13. Marketing Channels. 14. Supply Chain Management. 15. Retailing. 16. Promotion Planning for Competitive Advantage. 17. Advertising and Public Relations. 18. Sales Promotion and Personal Selling. 19. Pricing Concepts. 20. Setting the Right Price. 21. Customer Relationship Management (CRM). 22. Social Media & Marketing. DOWNLOAD SAMPLES
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