Test Bank for Marketing An Introduction 9th Edition by Armstrong

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Test Bank for Marketing An Introduction 9th Edition by Armstrong

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Product Description Complete downloadable Test Bank for Marketing An Introduction 9th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION TITLE: Marketing An Introduction RESOURCE: Test Bank EDITION: 9th Edition AUTHOR: Armstrong, Kotler PUBLISHER: Pearson PREVIEW PDF SAMPLE Test-Bank-Marketing-An-Introduction-9th-Edition-Armstrong Table of Contents 1. Marketing 2. Company and Marketing Strategy 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Understanding Consumer and Business Buyer Behavior 6. Customer-Driven Marketing Strategy 7. Products, Services, and Brands 8. New-Product Development and Life-Cycle Strategies 9. Pricing: Understanding and Capturing Customer Value 10 Marketing Channels 12. Communicating Customer Value 13. Communicating Customer Value 14. Direct and Online Marketing: Building Direct Customer Relationships 15. The Global Marketplace 16. Marketing Ethics and Social Responsibility APPENDICES 1. Company Cases 2. Marketing Plan 3. Marketing by the Numbers 4. Careers in Marketing DOWNLOAD SAMPLES

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