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Download FREE Sample Here for Test Bank for Marketing The Core 6th Edition by Kerin. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Marketing The Core 6th Edition by Kerin. INSTRUCTOR RESOURCE INFORMATION TITLE: Marketing The Core RESOURCE: Test Bank EDITION: 6th Edition AUTHOR: Kerin, Hartley PUBLISHER: McGraw Hill Higher Education PREVIEW PDF SAMPLE Test-Bank-Marketing-The-Core-6th-Edition-Kerin Table of Contents Chapter 1: Creating Customer Relationships and Value through Marketing Chapter 2 Developing Successful Organizational and Marketing Strategies Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Chapter 4: Understanding Consumer Behavior Chapter 5: Understanding Organizations as Customers Chapter 6: Understanding and Reaching Global Consumers and Markets Chapter 7: Marketing Research: From Customer Insights to Actions Chapter 8: Market Segmentation, Targeting, and Positioning Chapter 9: Developing New Products and Services Chapter 10: Managing Successful Products, Services, and Brands Chapter 11: Pricing Products and Services Chapter 12: Managing Marketing Channels and Supply Chains Chapter 13: Retailing and Wholesaling Chapter 14: Integrated Marketing Communications and Direct Marketing Chapter 15: Advertising, Sales Promotion, and Public Relations Chapter 16: Using Social Media to Connect with Consumers Chapter 17: Personal Selling and Sales Management Chapter 18: Implementing Interactive and Multichannel Marketing Appendices. DOWNLOAD SAMPLES
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