Test Bank for Modern Marketing Research Concepts Methods and Cases 2nd Edition by Feinberg

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Test Bank for Modern Marketing Research Concepts Methods and Cases 2nd Edition by Feinberg

Download FREE Sample Here for Test Bank for Modern Marketing Research Concepts Methods and Cases 2nd Edition by Feinberg. Note : this is not a text book. File Format : PDF or Word

Product Description Complete downloadable Test Bank for Modern Marketing Research Concepts Methods and Cases 2nd Edition by Feinberg. INSTRUCTOR RESOURCE INFORMATION TITLE: Modern Marketing Research Concepts Methods and Cases RESOURCE: Test Bank EDITION: 2nd Edition AUTHOR: Feinberg, Kinnear, Taylor PUBLISHER: Cengage Learning PREVIEW PDF SAMPLE Test-Bank-Modern-Marketing-Research-Concepts-Methods-Cases-2nd-Edition-Feinberg Table of Contents 1. Purpose and Process of Marketing Research. 2. Research Design and Data Sources. 3. Measurement in Marketing Research. 4. Causal Designs and Marketing Experiments. 5. Data Collection: Exploratory and Conclusive Research. 6. Designing Surveys and Data Collection Instruments. 7. Sampling. 8. Data Analysis and Statistical Methods: Univariate and Bivariate Analyses. 9. Modeling Multivariate Relationships: Multiple Regression for Interval, Binary, and Nominal Dependent Variables. 10. Factor, Cluster, Discriminant, and Latent Class Analyses. 11. Conjoint Analysis and Multidimensional Scaling. 12. Advanced Topics, Research Frontiers, and Preparing the Final Report. DOWNLOAD SAMPLES

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