Test Bank for Principles of Contemporary Marketing 14th Edition by Kurtz

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Test Bank for Principles of Contemporary Marketing 14th Edition by Kurtz

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Product Description Complete downloadable Test Bank for Principles of Contemporary Marketing 14th Edition by Kurtz. INSTRUCTOR RESOURCE INFORMATION TITLE: Principles of Contemporary Marketing RESOURCE: Test Bank EDITION: 14th Edition AUTHOR: Kurtz, Boone PUBLISHER: Cengage Learning PREVIEW PDF SAMPLE Test-Bank-Principles-of-Contemporary-Marketing-14th-Edition-Kurtz Table of Contents 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Consumer Behavior. 6. Business-to-Business (B2B) Marketing. 7. Global Marketing. 8. Marketing Research and show more DOWNLOAD SAMPLES

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