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Download FREE Sample Here for Test Bank for Principles of Marketing 13th Edition by Kotler. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Principles of Marketing 13th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION TITLE: Principles of Marketing RESOURCE: Test Bank EDITION: 13th Edition AUTHOR: Kotler, Armstrong PUBLISHER: Pearson PREVIEW PDF SAMPLE Test-Bank-Principles-of-Marketing-13th-Edition-Kotler Table of Contents 1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships 3. The Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Consumer Buyer Behavior 6. Business Markets and Business Buyer Behavior 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers 8. Product, Services, and Brands: Building Customer Value 9. New-Product Development and Life-Cycle Strategies 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct and Online Marketing: Building Direct Customer Relationships 18. Creating Competitive Advantage 19. The Global Marketplace 20. Marketing Ethics and Social Responsibility APPENDIXES DOWNLOAD SAMPLES
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