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Download FREE Sample Here for Test Bank for Strategic Market Management 8th Edition by Aaker. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Strategic Market Management 8th Edition by Aaker. INSTRUCTOR RESOURCE INFORMATION TITLE: Strategic Market Management RESOURCE: Test Bank EDITION: 8th Edition AUTHOR: Aaker PUBLISHER: John Wiley and Sons PREVIEW PDF SAMPLE Test-Bank-Strategic-Market-Management-8th-Edition-Aaker Table of Contents Chapter 1 Strategic Market Management-An Introduction and Overview Chapter 2 External and Customer Analysis Chapter 3 Competitor Analysis Chapter 4 Market/Submarket Analysis Chapter 5 Environmental Analysis and Strategic Uncertainty Chapter 6 Internal Analysis Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability Chapter 8 Alternative Value Propositions Chapter 9 Building and Managing Brand Equity Chapter 10 Energizing the Business Chapter 11 Leveraging the Business Chapter 12 Creating New Businesses Chapter 13 Global Strategies Chapter 14 Setting Priorities for Businesses and Brands-The Exit, Milk, and Consolidate Options Chapter 15 From Silos to Synergy-Harnessing the Organization DOWNLOAD SAMPLES
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