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Download FREE Sample Here for Test Bank for Strategic Marketing 10th Edition by Cravens. Note : this is not a text book. File Format : PDF or WordProduct Description Complete downloadable Test Bank for Strategic Marketing 10th Edition by Cravens. INSTRUCTOR RESOURCE INFORMATION TITLE: Strategic Marketing RESOURCE: Test Bank EDITION: 10th Edition AUTHOR: Cravens, Piercy PUBLISHER: McGraw Hill Higher Education PREVIEW PDF SAMPLE Test-Bank-Strategic-Marketing-10th-Edition-Cravens Table of Contents Chapter 1 Imperatives for Market-Driven Strategy Chapter 2 Markets And Competitive Space Chapter 3 Strategic Market Segmentation Chapter 4 Strategic Customer Relationship Management Chapter 5 Capabilities For Learning About Customers and Markets Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Strategic Relationships Chapter 8 Innovation and New Product Strategy Chapter 9 Strategic Brand Management Chapter 10 Value Chain Strategy Chapter 11 Pricing Strategy Chapter 12 Promotion, Advertising and Sales Promotion Strategies Chapter 13 Sales Force, Internet and Direct Marketing Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Marketing Strategy Implementation and Control Appendices DOWNLOAD SAMPLES
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