Test Bank for Sustainable Enterprise A Macromarketing Approach 1st Edition by Mark Peterson

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Test Bank for Sustainable Enterprise A Macromarketing Approach 1st Edition by Mark Peterson

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Product Description Complete downloadable Test Bank for Sustainable Enterprise A Macromarketing Approach 1st Edition by Mark Peterson. INSTRUCTOR RESOURCE INFORMATION TITLE: Sustainable Enterprise A Macromarketing Approach RESOURCE: Test Bank EDITION: 1st Edition AUTHOR: Mark Peterson PUBLISHER: Other PREVIEW PDF SAMPLE Test-Bank-Sustainable-Enterprise-A-Macromarketing-Approach-1st-Edition-Mark-Peterson Table of Contents 1. 21st Century Micro and Macro Issues 2. How Efficient and How Effective are Markets? 3. Marketing and Society 4. Stakeholders in Marketing 5. The Role of Business in Society 6. The Role of the State in Society 7. Contemporary Consumers 8. Collaborative Leadership 9. Globalization 10. The Environmental Imperative 11. Environmentally-Oriented Business 12. Sustainable Entrepreneurship 13. Developing Markets 14. Poverty Alleviation 15. Venturing into the Future of Market-Based Sustainability DOWNLOAD SAMPLES